Moz Pro
SEO software for audits, keyword research, and rank tracking.
Price
Free Trial & Paid Plans
What is Moz Pro?
Moz Pro is a widely respected SEO toolset that has helped businesses and digital marketers improve their search visibility for over a decade. Known for its straightforward interface and actionable insights, Moz Pro offers a balanced mix of keyword research, site audits, rank tracking, backlink analysis, and on-page optimization tools.
Moz Pro is especially popular among small to mid-sized businesses and agencies thanks to its user-friendly dashboard and beginner-friendly features like the Page Optimization tool, which provides clear recommendations for boosting page rankings. Its proprietary metrics - Domain Authority (DA) and Page Authority (PA) - are industry standards for measuring website strength and comparing against competitors.
While Moz Pro may not have the sheer database size of SEMrush or Ahrefs, it stands out for its educational resources, helpful community, and transparent reporting. The platform also integrates well with other tools and provides automated, scheduled reports that are perfect for client communication or team collaboration.
Although its pricing is similar to other top-tier SEO tools, Moz Pro’s clean design, depth of tutorials, and reliable data make it a trusted choice for both newcomers and seasoned professionals.
Best For
Digital marketers, agencies, small and medium businesses, and SEO beginners seeking reliable, actionable SEO tools and industry-standard metrics.
Key Features
Keyword Explorer: Research keywords with search volume, difficulty, and SERP analysis
Site Crawl: Scan sites for technical SEO issues, errors, and warnings
Rank Tracker: Monitor daily search rankings for keywords across multiple locations and devices
Link Explorer: Analyze backlink profiles, Domain Authority, Page Authority, and competitor links
On-Page Optimization: Get step-by-step recommendations to improve page rankings
Custom Reports: Automated, branded reports for teams and clients
API Access: Integrate Moz data into custom dashboards and tools
Pricing
Plan | Price (Monthly) | Websites | Tracked Keywords | Reports/Month |
|---|---|---|---|---|
Standard | $99 | 3 | 300 | 5 |
Medium | $179 | 10 | 1,500 | 30 |
Large | $299 | 25 | 3,000 | 60 |
Premium | $599 | 50 | 4,500 | 100 |
30-day free trial available
Annual billing saves 20%
Cancel anytime
Pros & Cons
Pros:
Clean, easy-to-navigate interface
Trusted Domain Authority/Page Authority metrics
Great for keyword research and on-page optimization
Excellent tutorials and community support
Automated, branded reporting
Cons:
Smaller keyword and backlink databases compared to SEMrush/Ahrefs
Fewer advanced competitor analysis features
Higher plans needed for larger websites
MOZ Pro Alternatives
Tool | Starting Price | Key Strengths | Free Plan |
|---|---|---|---|
$129.95/mo | All-in-one SEO, analytics | Yes (trial) | |
$99/mo | Backlinks, content explorer | No | |
$29/mo | Affordability, keyword research | Yes (limited) | |
Serpstat | $69/mo | Rank tracking, audits | Yes (trial) |
Example Use Case
A digital agency uses Moz Pro to research keyword opportunities, track local and national rankings for clients, audit sites for SEO issues, and send automated, branded performance reports each month.
Final Verdict
Moz Pro is a reliable, all-in-one SEO solution that balances power with simplicity. Its intuitive interface, trusted metrics, and helpful resources make it an excellent choice for marketers and agencies who want actionable SEO insights without a steep learning curve.
