Asana
Project management tool to track tasks and improve collaboration.
Price
Free, $10.99/month (Premium), $24.99/month (Business)
What is Asana?
Asana is a powerful and user-friendly project management platform designed to help teams organize work, track progress, and hit deadlines efficiently. Its clean, modern interface makes it easy to create projects, assign tasks, and monitor everything from small to-do lists to complex, company-wide initiatives.
One of Asana’s key strengths is its flexibility: users can manage projects in list view, boards (like Kanban), calendar, or timeline (Gantt chart) formats. This makes it a great fit for marketing teams, product development, remote teams, and businesses of all sizes. Asana’s automation tools and workflow templates save time by streamlining repetitive tasks and keeping everyone on the same page.
Collaboration is at the heart of Asana, with real-time updates, file sharing, comments, and integrations with hundreds of apps, including Slack, Google Drive, Zoom, and Microsoft Teams.
Its advanced reporting, workload management, and goal-tracking features give managers and team leads clear visibility over who’s doing what and when.
While Asana’s free plan is generous for individuals and small teams, larger organizations will find value in its premium tiers, which unlock advanced admin controls, reporting, and automation.
Some beginners may need a little time to master all of Asana’s features, but the platform’s extensive guides and community support make onboarding straightforward.
Best For
Marketing teams, product development, agencies, remote teams, project managers, and organizations seeking a structured way to manage tasks and workflows.
Key Features
Multiple Views: List, board, calendar, and timeline (Gantt chart) project views
Tasks & Subtasks: Assign, prioritize, set deadlines, and create dependencies
Automation: Rules, recurring tasks, workflow builder, and custom templates
Collaboration: Real-time updates, file attachments, comments, and team messaging
Reporting & Dashboards: Workload management, advanced search, and custom reporting
Integrations: Connects with 200+ apps, including Slack, Google Drive, Zoom, Jira, and Microsoft Teams
Goal Tracking: Set, track, and align team or company goals directly within projects
Pricing
Plan | Price (Monthly, billed annually) | Key Features | Users |
|---|---|---|---|
Basic | $0 | Unlimited tasks, projects, messages | Unlimited |
Premium | $10.99/user | Timeline, advanced search, reporting | Unlimited |
Business | $24.99/user | Workload, portfolios, goals, advanced integrations | Unlimited |
Enterprise | Custom | SAML, advanced security, custom support | Unlimited |
Free plan available for individuals and small teams
Discounts for nonprofits and large organizations
Pros & Cons
Pros:
Intuitive, flexible interface for managing projects
Multiple project views for different work styles
Automation and advanced reporting features
Extensive integrations with popular tools
Cons:
Some features locked behind paid plans
Can feel complex for new users at first
Limited offline functionality
Asana Alternatives
Tool | Starting Price | Key Strengths | Free Plan |
|---|---|---|---|
$5/user | Visual Kanban boards, simple UI | Yes | |
$7/user | Docs, automation, reporting | Yes | |
$9/user | Workflows, dashboards, automations | Yes | |
$8/user | Docs, databases, wikis | Yes |
Example Use Case
A product development team uses Asana to track feature requests, plan sprints, assign tasks, and coordinate cross-functional launches. Custom automations move tasks between stages and notify team members, ensuring everyone stays in sync and nothing falls through the cracks.
Final Verdict
Asana is a robust, flexible project management solution trusted by teams around the world. Its modern design, customizable workflows, and powerful collaboration features make it a top choice for organizations that want to boost productivity, accountability, and transparency.
