Mike Thurston

Who are you, and what did you start?

I'm Mike Thurston, a fitness entrepreneur and content creator originally from Leeds, UK. I began my career as a personal trainer and transitioned into online fitness coaching, eventually founding THRST, a comprehensive fitness platform offering workout programs, nutrition guidance, and lifestyle content. THRST encompasses a mobile app, apparel line, and exclusive content, all designed to help individuals achieve their fitness goals.

What problem does your business solve?

THRST addresses the challenge many face in finding structured, effective fitness programs and reliable nutrition advice. By providing tailored workout plans, meal guides, and educational content, THRST simplifies the journey to achieving personal fitness goals, making expert guidance accessible to a broader audience.

How did you get your first few customers?

I leveraged my YouTube channel and Instagram presence to share valuable fitness content, which helped build a loyal following. By consistently providing free, high-quality advice and showcasing real results, I established trust with my audience. This organic growth led to the initial customer base for THRST, as followers sought more personalized and structured programs.

What does your business model look like?

THRST operates on a multi-faceted business model:

• Mobile App Subscriptions: Offering various workout programs and nutrition plans.

• Apparel Sales: Branded fitness clothing and accessories.

• Sponsored Content: Collaborations with fitness and lifestyle brands.

• YouTube Ad Revenue: Monetizing content through the YouTube Partner Program.

This diversified approach ensures multiple revenue streams and reduces dependency on a single income source.

What tools do you use to run your business?

• YouTube & Instagram: Content creation and audience engagement.

• THRST App: Delivering workout and nutrition programs.

• Shopify: Managing the e-commerce aspect of the apparel line.

• Stripe: Processing payments securely.

• Final Cut Pro: Editing video content for various platforms.

• Slack & Notion: Coordinating with contractors and managing projects.

How did you scale your business beyond 6 figures?

Scaling THRST involved expanding the product offerings and enhancing the user experience. I introduced new workout programs, collaborated with other fitness influencers, and invested in app development to provide a seamless experience. Additionally, I focused on building a strong brand identity through consistent content and customer engagement, which helped in retaining users and attracting new ones.

What marketing channels work best for you?

YouTube: Long-form content that builds trust and showcases expertise.

Instagram: Visual content for brand awareness and community engagement.

Email Marketing: Direct communication with subscribers for updates and promotions.

Collaborations: Partnering with other influencers to reach new audiences.

These channels have been instrumental in driving traffic to THRST and converting followers into customers.

What are your revenue numbers?

As of the latest estimates:

Monthly Revenue: $20,000–$30,000

YouTube AdSense: Approximately $5,000/month

Net Worth: Estimated at around $1 million

These figures reflect the combined income from app subscriptions, apparel sales, sponsored content, and ad revenue.

What’s something that didn’t work?

Early in my journey, I attempted to scale too quickly without fully understanding the operational demands. This led to challenges in maintaining quality and customer satisfaction. I learned the importance of building a solid foundation and scaling at a manageable pace to ensure long-term success.

What advice would you give someone starting out?

1. Build a Personal Brand: Authenticity and consistency are key to establishing trust.

2. Focus on Value: Provide content and products that genuinely help your audience.

3. Start Lean: Utilize free or low-cost tools to minimize initial expenses.

4. Engage with Your Community: Listen to feedback and adapt accordingly.

5. Be Patient: Success takes time; stay committed and persistent.

Supedia Takeaways

💡 Business Model: Diversify income streams through digital products, services, and content.

📈 Marketing Strategy: Leverage personal branding and social media to build a loyal customer base.

🧰 Key Tools: YouTube, Instagram, THRST App, Shopify, Stripe.

🔎 Glossary Links: Digital Products, Personal Branding, Fitness Coaching

Final Thoughts

Mike Thurston's journey from a personal trainer to a successful fitness entrepreneur exemplifies the power of leveraging personal branding and digital platforms. By focusing on providing value and building a strong community, he has created a sustainable and diversified business model.

Explore More:

📘 Read Mike Thurston’s Full Biography

💰 Explore Mike Thurston’s Revenue Breakdown