Alex Hormozi

Who are you, and what did you start?

I'm Alex Hormozi, a first-generation Iranian-American entrepreneur and investor. I began my entrepreneurial journey in 2013 by opening a brick-and-mortar gym, which I scaled to six locations within three years. After selling these gyms, I transitioned into business turnarounds, successfully revitalizing over 32 businesses using the same model that made my gyms successful. This experience led me to package my process into a licensing model, which scaled rapidly. Over four years, I founded and scaled three other companies - Gym Launch, Prestige Labs, and ALAN—to over $120 million in cumulative sales across software, service, e-commerce, and brick-and-mortar industries, all without external capital.

In 2020, I co-founded Acquisition.com with my wife, Leila Hormozi. Our firm invests in and scales service-based and digital product businesses, focusing on asset-light, high cash flow, sales-focused companies. As of 2025, our portfolio has grown to over $250 million in annual revenue.

What problem does your business solve?

Acquisition.com addresses the challenges that founder-led businesses face in scaling beyond their initial success. Many entrepreneurs struggle with building scalable systems, effective marketing strategies, and team development. We provide capital, strategic guidance, and operational expertise to help these businesses overcome growth plateaus and achieve substantial scale.

How did you get your first few customers?

Our initial investments stemmed from relationships built through my previous ventures—Gym Launch, Prestige Labs, and ALAN. These companies had established a reputation for delivering results, which attracted entrepreneurs seeking similar growth. Additionally, our content on platforms like YouTube and our books, "$100M Offers" and "$100M Leads," have generated inbound interest from business owners looking to scale.

What does your business model look like?

Acquisition.com operates as a private equity firm that invests in founder-led businesses. We take minority or majority stakes in companies and work closely with them to implement scalable systems, optimize operations, and drive growth. Our revenue comes from equity appreciation and profit-sharing arrangements with our portfolio companies.

What tools do you use to run your business?

Communication & Collaboration: Slack, Zoom

Project Management: Asana, Notion

CRM & Analytics: Salesforce, Tableau

Content Creation: Final Cut Pro, Adobe Premiere Pro

Email Marketing: ConvertKit

How did you scale your business beyond 6 figures?

Scaling Acquisition.com involved leveraging the success and credibility built from previous ventures. We focused on creating valuable content that resonated with our target audience - founder-led businesses seeking growth. By providing actionable insights through our books, courses, and online content, we attracted high-quality leads. Our investment in building a strong team and refining our operational processes allowed us to manage and scale multiple portfolio companies effectively.

What marketing channels work best for you?

YouTube: Educational content on business growth and scaling strategies.

Books: "$100M Offers" and "$100M Leads" serve as lead magnets and establish authority.

Podcasts: Appearances on popular business podcasts expand our reach.

Email Newsletters: Regular updates and insights keep our audience engaged.

What are your revenue numbers?

As of 2025, Acquisition.com's portfolio companies collectively generate over $250 million in annual revenue.

What’s something that didn’t work?

Early in my career, I underestimated the importance of building a strong team and scalable systems. Attempting to manage everything personally led to burnout and limited growth. Learning to delegate and invest in team development was crucial for scaling effectively.

What advice would you give someone starting out?

1. Focus on Value Creation: Prioritize delivering exceptional value to your customers.

2. Build Scalable Systems: Establish processes that allow your business to grow without relying solely on you.

3. Invest in Learning: Continuously seek knowledge and mentorship to improve your skills.

4. Be Patient: Sustainable growth takes time; avoid chasing quick wins at the expense of long-term success.

Supedia Takeaways

💡 Business Model: Private equity investing in scalable, founder-led businesses.

📈 Growth Strategy: Leveraging content marketing and proven operational frameworks.

🧰 Key Tools: Slack, Asana, Notion, Salesforce, ConvertKit.

🔎 Glossary Links: Private Equity, Business Scaling.

Final Thoughts

Alex Hormozi's journey from gym owner to managing partner of a $250M+ portfolio demonstrates the power of strategic thinking, value-driven content, and scalable systems. His approach to business growth offers valuable lessons for entrepreneurs aiming to scale their ventures effectively.