Upsells and downsells are powerful tools for increasing your revenue per customer. They allow you to offer additional products or services that complement your initial offer, boosting the value of each sale. Here's how you can use these strategies effectively:

1. Upsells: An upsell is an offer to purchase a more expensive item, a higher-end version of what the customer is already buying. For example, if someone is buying an ebook, you could offer them a course or a coaching session as an upsell.

   • Timing is Key: Present upsells after the main purchase but before the transaction is completed (e.g., on the checkout page or in a post-purchase email).

   • Offer Value: Ensure your upsell adds real value. It should solve a bigger problem or provide a more comprehensive solution for your customer.
     
     

2. Downsells: A downsell is the opposite of an upsell—offering a less expensive option when a customer declines the original offer. This strategy allows you to capture a sale from someone who might have been on the fence.

   • Be Respectful: Don’t force a downsell. If someone isn’t ready for the premium option, offer them a lower-cost solution that still provides value.
     
     

3. Bundling: Offer upsells and downsells in the form of bundles. For example, if someone buys a course, offer them a bundle with additional resources like workbooks or templates at a discounted rate.
   
   

4. Cross-Sells: A cross-sell suggests related products that complement the customer’s initial purchase. For example, if someone buys a digital planner, offer them a course on productivity as a cross-sell.