If you’re ready to scale, paid advertising can be an excellent tool for reaching a larger audience. Facebook and Google Ads are two of the most popular platforms for targeting potential customers and driving traffic.

1. Facebook Ads: Facebook allows for precise audience targeting based on interests, demographics, and behaviours. Here’s how to use it effectively:

   • Set clear goals: What do you want from your ads? More traffic? Sales? Leads? Define your objective so you can optimise your campaign for success.

   • Target your audience: Use Facebook’s detailed targeting options to hone in on the audience that’s most likely to convert.

   • Test multiple ads: Run A/B tests with different ad creatives and copy to find what resonates best.
     
     

2. Google Ads: Google Ads is ideal for targeting people actively searching for products like yours. You can run search ads, display ads, and shopping ads depending on your business. Key tips:

   • Keyword targeting: Select keywords that reflect what your audience is searching for.

   • Landing pages: Ensure that your ads link to optimised landing pages that directly address the search intent of the user.

   • Budget management: Start small and adjust your budget based on performance.

Paid ads are great for quickly scaling your reach, but it’s essential to monitor your ROI closely to ensure your ads are profitable.