Lesson Overview
Keep your business running smoothly with minimal input.
Once your automation systems are in place, it’s time to focus on managing and optimising them with minimal effort. You want to ensure that your business is running smoothly without needing constant attention. Here are some strategies to keep things flowing:
Monitor Key Metrics: Regularly check key performance indicators (KPIs) such as conversion rates, sales, and customer engagement. Tools like Google Analytics, ConvertKit, and FunnelFlix can help you track these metrics automatically.
Set Up Alerts: Use automation tools like Zapier or IFTTT to set up alerts for when certain actions need your attention. For example, you could get an alert when a customer abandons their cart or when a product is selling out.
Continuous Optimisation: Automate A/B testing for your sales pages, email sequences, and ads. This allows you to test different versions and continuously optimise for better results.
Outsource Tasks: As your business grows, consider outsourcing routine tasks like customer service, content creation, or graphic design to freelancers or virtual assistants. Platforms like Upwork or Fiverr make it easy to hire help for specific tasks, allowing you to focus on higher-level activities.
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Key Takeaways
Set up alerts to track key metrics and areas where you need to optimise. Continuously test and improve your systems to ensure they’re running smoothly with minimal input.
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