Lesson 18: Leveraging Pinterest, SEO & Social Media

Duration: 4 mins

Organic traffic is one of the most sustainable ways to grow your audience without paying for ads. Here are three powerful organic strategies to consider:

1. Pinterest: Pinterest is a visual search engine, which means it’s a perfect platform for showcasing digital products. Pin your products, guides, and content to drive traffic back to your site. Best practices:

   • Use high-quality images and clear, compelling descriptions.

   • Pin regularly and categorise your content to make it easy for users to discover.

   • Optimise for SEO by using relevant keywords in your pin descriptions.
     
     

2. SEO: SEO is a long-term game, but it’s worth the effort. It involves optimising your website, blog posts, and product pages so they rank higher on search engines. Focus on:

   • Keyword research: Identify the terms your target audience is searching for.

   • On-page SEO: Optimise titles, headers, and meta descriptions to include your keywords.

   • Content marketing: Regularly publish valuable content that answers your audience’s questions.
     
     

3. Social Media: Building a strong social media presence on platforms like Instagram, Twitter, or LinkedIn can help you connect with your audience, build trust, and drive traffic to your site.

   • Engage consistently by posting content that resonates with your audience.

   • Use hashtags strategically to expand your reach.

   • Interact with your followers to build a sense of community and trust.