Lesson Overview
The Customer Journey – Understand how a sales funnel guides potential buyers to purchase.
In this module, you’ll learn how to build a high-converting sales funnel that guides potential buyers seamlessly from discovery to purchase. Whether you’re selling ebooks, courses, or other digital products, having an effective funnel is essential for generating consistent sales. Let’s break down the key components of a successful funnel.
Before we dive into the specifics of building a sales funnel, let’s first understand what a funnel is and why it’s so important.
A sales funnel is the process potential customers go through from first discovering your product to making a purchase. It’s called a "funnel" because, just like a physical funnel, it starts wide and gradually narrows down as people progress toward a purchase. Here’s an overview of the key stages:
Awareness: At the top of the funnel, your prospects become aware of your product. This could be through social media, blog posts, ads, or other marketing efforts.
Interest: Once they’re aware of your product, the next step is generating interest. You’ll provide them with more details, share content, and offer value to spark curiosity.
Desire: At this stage, your prospects begin to consider whether your product can help solve their problem. They’ll engage more deeply with your content and may look for testimonials or reviews.
Action: Finally, they take action and make the purchase.
Understanding this journey is crucial for building a funnel that nurtures leads and moves them from one stage to the next. The goal is to guide prospects through the funnel using targeted content and strategic offers.
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Key Takeaways
Map out your own sales funnel. Identify where your prospects are likely to enter and think about what you can offer at each stage to guide them toward making a purchase.
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