Lesson Overview
Learn how to create a content strategy for short-form videos, including what to post, when to post, and how often to stay consistent.
Consistency is key when it comes to short-form content. A well-planned content strategy ensures you stay visible, engage your audience, and drive traffic to your PDFs. In this lesson, we’ll break down how to create a content strategy that works for your niche, audience, and goals.
1. What to Post
Your content should align with your audience’s interests and showcase the value of your PDFs. Here are some ideas:
Problem-Solution Posts
Highlight a common problem your audience faces and show how your PDF solves it.
Example: “Struggling to stay organized? Our Daily Planner has you covered!”
Tutorials and How-Tos
Share quick tips or tutorials related to your PDF’s topic.
Example: “How to Use Our Budget Tracker to Save $500 This Month.”
Behind-the-Scenes
Give your audience a peek into your creative process or how you use your own PDFs.
Example: “Here’s how I designed this Weekly Meal Planner to save time in the kitchen.”
Testimonials and Success Stories
Share feedback from happy customers or show real-life results from using your PDFs.
Example: “This mom used our Meal Planner and saved 3 hours a week!”
Trendy and Fun Content
Leverage trending sounds, challenges, or memes to make your content relatable and engaging.
Example: Use a trending audio to create a fun video about productivity.
2. When to Post
Timing matters when it comes to short-form content. Posting when your audience is most active increases engagement and visibility.
How to Find the Best Times to Post:
Platform Insights: Use TikTok, Instagram, or YouTube analytics to see when your audience is online.
Experiment: Test posting at different times and track engagement to find what works best.
General Best Times to Post:
TikTok: Evenings (7–9 PM) and weekends.
Instagram Reels: Mid-morning (9–11 AM) and evenings (7–9 PM).
YouTube Shorts: Weekday afternoons (12–3 PM).
Action Tip: Use scheduling tools like Later, Buffer, or TikTok’s built-in scheduler to post at optimal times.
3. How Often to Post
Consistency is more important than frequency, but posting regularly helps you stay visible and grow your audience.
Recommended Posting Frequency:
TikTok: 3–5 times per week.
Instagram Reels: 3–4 times per week.
YouTube Shorts: 2–3 times per week.
Action Tip: Start with a manageable schedule (e.g., 2–3 posts per week) and increase as you build momentum.
4. Creating a Content Calendar
A content calendar helps you plan, organize, and stay consistent with your posts.
How to Build a Content Calendar:
Brainstorm Ideas: List 10–15 content ideas based on your niche and audience.
Assign Themes: Group similar ideas into categories (e.g., tutorials, testimonials, trends).
Schedule Posts: Use a calendar tool (Google Calendar, Notion, or a scheduling app) to plan your posts.
Batch Create Content: Dedicate time to creating multiple videos at once to save time.
Example Content Calendar:
Monday: Tutorial – “How to Use Our Budget Tracker.”
Wednesday: Testimonial – “How This Student Aced Her Exams with Our Study Planner.”
Friday: Trendy Content – Fun video using a trending audio.
5. Repurposing Content
Maximize your efforts by repurposing content across platforms.
How to Repurpose:
Turn a TikTok video into an Instagram Reel or YouTube Short.
Use clips from longer videos (e.g., tutorials or webinars) to create short-form content.
Share screenshots or highlights from your PDFs as carousel posts or Stories.
Action Tip: Tailor your content slightly for each platform to match its audience and format.
Actionable Exercise
Brainstorm 10 content ideas for your PDFs.
Create a content calendar for the next 2 weeks, including posting times and themes.
Batch create 3–5 videos and schedule them using a tool like Later or Buffer.
Mark as read
Key Takeaways
A solid content strategy ensures you post consistently, engage your audience, and drive traffic to your PDFs. By planning what to post, when to post, and how often, you can build momentum and grow your business with short-form content.
Supedia
Masterclass
