This quick, 4-page checklist helps you prepare your ad campaigns with confidence. It walks you through each step of the pre-test process—from setting clear goals to tracking setup—so you can avoid common mistakes and get reliable, actionable results.

What You’ll Learn

How to define test goals that actually drive business impact

What tools and data tracking to set up before launch

How to organize your assets and team for a smooth rollout

Key checks to make sure your test is clean, controlled, and meaningful

Inside the Checklist

Step-by-step pre-launch guide

Simple instructions for setup and strategy

A quick reference tool to use before every ad test

Perfect for marketers who want to test ads the right way without overcomplicating the process. Use this as your go-to checklist before every new campaign.