This essential checklist provides a structured approach to scaling your Google Performance Max campaigns while maintaining strong performance and profitability.

It covers budget optimisation, audience expansion, and ad asset refinement to help you achieve higher returns.

What’s Inside

✅ Budget Scaling – Learn how to gradually increase ad spend while maintaining efficiency.

✅ Audience Expansion – Discover techniques to reach new, high-converting audiences.

✅ Performance Tracking – Monitor key metrics to ensure campaign success as you scale.

✅ Ad Optimisation – Improve asset performance to sustain high engagement and conversions.

✅ Strategic Growth Planning – Use proven methods to expand campaigns without overspending.

This clear and structured guide helps you scale your Performance Max campaigns confidently while maximising returns and reaching new audiences.