This essential checklist provides a step-by-step guide for tracking and optimising Google Performance Max campaigns.

It outlines key performance indicators, helps you assess ad asset effectiveness, and offers data-driven strategies to enhance your campaign's success.

What’s Inside

✅ Performance Tracking – Monitor key metrics like conversions, impressions, and engagement.

✅ Ad Asset Analysis – Evaluate the effectiveness of your headlines, images, and videos.

✅ Budget Optimisation – Adjust allocations for better cost efficiency and higher returns.

✅ Data-Driven Improvements – Learn how to interpret campaign insights and refine targeting.

✅ Ongoing Campaign Adjustments – Simple steps to keep your ads performing at their best.

This structured guide helps you maintain strong campaign performance, reduce wasted ad spend, and boost overall ROI with clear, actionable monitoring strategies.