This step-by-step guide walks you through the process of launching a Google Performance Max campaign with confidence.

It provides essential strategies to maximise ad performance, increase conversions, and avoid common pitfalls—whether you're new to digital advertising or looking to refine your approach.

What’s Inside

✅ Campaign Planning – Set clear goals, allocate budgets, and track key performance metrics.

✅ Asset Preparation – Step-by-step guidance on crafting headlines, descriptions, and visuals that drive engagement.

✅ Audience Targeting – Learn how to set up audience signals, upload customer data, and refine targeting for better results.

✅ Bidding Strategies – Insights into setting up Target ROAS, CPA, and conversion-based bidding for higher returns.

✅ Launch & Monitoring – Follow a structured launch plan and performance tracking system to optimise results.

✅ Common Challenges & Solutions – Troubleshoot poor performance, budget issues, and asset optimisation with expert strategies.

This guide simplifies the campaign launch process, providing clear, actionable steps to help you achieve better ad performance and higher returns with Google Performance Max.