This guide provides a step-by-step approach to crafting and optimising high-performing ad assets for Google Performance Max campaigns.

From writing compelling headlines to designing engaging visuals, it offers actionable strategies to boost ad performance and increase engagement.

What’s Inside

✅ Asset Planning Essentials – Understand the key assets needed, including headlines, images, and videos.

✅ Organising Ad Content – Set up a structured system to manage creative assets efficiently.

✅ Writing High-Impact Headlines – Learn to craft attention-grabbing headlines that drive clicks.

✅ Designing Engaging Visuals – Create eye-catching images and videos that enhance ad performance.

✅ A/B Testing Framework – Test different asset variations to find the best-performing creatives.

✅ Optimisation Strategies – Improve underperforming assets and scale winning creatives for long-term success.

Whether you're launching a new campaign or refining existing ads, this guide equips you with the tools and insights needed to create high-performing ad assets and maximise your advertising success.