This checklist gives you a clear and practical way to find and fix the friction points that slow down your customer journey. By walking through each stage of your process, you’ll be able to spot technical issues, confusing steps, or delays that affect customer experience and growth.

Ideal for online businesses of any size, this tool helps you make fast, effective changes that improve how your business runs. When friction is removed, customers move faster, stay happier, and are more likely to return.

What you’ll learn

How to review your entire customer journey with fresh eyes

Ways to identify slowdowns, errors, or gaps in service

Tips for fixing technical problems and process confusion

How to create smoother, more satisfying experiences

A framework for improving momentum and customer trust