This 17-page guide gives you a complete system for running effective customer interviews—from planning and asking the right questions to analyzing responses and turning insights into action. Whether you’re building a new offer or improving an existing one, this guide helps you discover what truly matters to your audience.

What You’ll Learn

How to prepare for customer interviews with clear goals

How to write questions that spark honest, useful answers

How to run smooth, trust-building interviews

How to document, organize, and interpret customer feedback

How to recognize patterns and translate insights into smart decisions

Inside the Guide

Step-by-step interview framework

Tips for collecting and analyzing qualitative data

Action plans for using insights to improve your product, offer, or strategy

Use this guide to remove guesswork, connect with your audience, and build offers people are excited to buy.