A strategic guide to building high-performing Meta Ads using Custom Audiences. Learn how to refine targeting, optimise campaigns, and boost conversions.

What’s Inside:

🎯 Custom Audience Fundamentals – Understand how Custom Audiences work and why they improve ad success.

📊 Audience Segmentation – Target website visitors, social media engagers, and past customers for precise reach.

🔍 Lookalike Audience Development – Expand reach by finding new customers with similar traits.

🚀 Campaign Optimisation – Strategies to improve performance, test engagement, and adjust bids.

📈 Tracking & Performance Analysis – Measure key metrics like conversion rates and cost per acquisition.

🎯 Advanced Targeting Strategies – Use behavioural insights, engagement levels, and purchase history to refine targeting.

This guide provides actionable strategies to enhance Meta Ads targeting, helping to increase engagement and conversions effectively.